Draft Press Release 2: Image Management

FOR IMMEDIATE RELEASE
February 8, 2010

Contact Information:
James E. Muellenbach III
CEO, Burger Planet
566 Burger Way
Gary, Indiana 46410
888-888-8888

Burger Planet, a Healthy Place to Eat
Burger Planet is launching a new line of healthier choices

Gary, Ind. - Burger Planet, long-known for it's burgers, fries, and soda, is adding healthier choices to the menu. James E. Muellenbach III,CEO of Burger Plant, said these additions to the menu come because, "Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many." Burger Planet wants customers to be able to enjoy food and live healthier lives.

In conjunction with the new menu items and a focus on healthy lifestyles, Burger Planet is pleased to announce the assistance of Jayne Petersen. Petersen is the health and fitness guru who helped TV personality Opal Whitcomb tone up and lose 75 pounds.

Petersen said working with Burger Fitness was an easy choice because, "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." Petersen stresses that the key to a healthy lifestyle is moderation, and that "women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

In addition to classic Burger Planet favorites, customers can now choose from a selection of gourmet salads, an assortment of fruit packages, and white meat chicken breasts wrapped in lettuce. Each of these new choices is under 300 calories per serving.

Burger Planet was founded in 1934 by James E. Muellenbach I and is headquartered in Gary, Ind. Today, Burger Planet has served over 52 billion customers and is an international chain with nearly 9,000 franchises in every US state and 17 countries.

For more information on Burger Planet please contact Cami Stephenson at 888-123-4567 or online at cami@burgerplanet.com.

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