April 19, 2010
TO: Colleen Logan, VP Marketing
ICON Fitness
1500 S. 1000 W.
Logan, UT 84321
FROM: Logan City Parks and Recreation
Elise Frederickson, Program Director
290 N. 100 W.
Logan, UT 84321
We represent the Logan City Parks & Recreation department. This coming fall, we would like to host a series of outdoor concerts at Willow Park. ICON Fitness is a reputable corporation in Cache Valley and we would appreciate your support. Enclosed you will find a detailed description of the scheduled concerts along with a budget and information on our department.
EXECUTIVE SUMMARY
ICON Fitness is a well-respected, well-established and generous contributor to organizations throughout Cache Valley and we believe that the event described herein will help further the ICON reputation as a cornerstone contributor to the community.
Historically ICON has seen success contributing to organizations such as: Utah State University, Mt. Logan Middle School, Logan High School, Sky View High School and the Cache Valley Center for the Arts. We feel that concert series presented by Logan City Parks & Recreation will help promote not only ICON Fitness, but the organizations ICON supports and sponsors as well.
SPONSOR APPEAL
Our venues will be full of college students, and although we may not help directly in sales, we will be able to spread the word about ICON and its mission. Our concerts would offer a very public forum for ICON to expand its potential customer base.
OPPORTUNITY
ICON Fitness depends on a diverse client base. By supporting Fall Jamzz, ICON will be able to reach future customers. Although sponsoring our event may not boost your sales immediately, you will be influencing future customers and putting ICON Fitness in the front of their minds when the time comes to purchase exercise equipment.
EXCHANGE
Logan City Parks and Recreation would need a $1500 sponsorship from ICON Fitness. In addition, we would like to enter audience members from every concert into a drawing, to be announced at the final concert. The grand prize would be a $500 gift card ICON Fitness.
In exchange for sponsoring Fall Jamzz, ICON Fitness' logo will be prominently placed on all fliers, brochures and banners. Also, in all our radio and TV ads, ICON will be announced as the sponsor of the event, and at the beginning of every concert ICON will be recognized again.
CAPABILITIES
Logan City Parks and Recreation has a long history of event promotion and hosting, but also of giving back to the community and serving “the leisure and recreational needs of the community. We believe in creating quality life-long experiences for men, women and children.” Logan City Parks and Recreation hosts a team of event planners, public relations professionals and community contributors who bring originality, vitality and experience to their respective positions. This team is overseen by a Director with many years of experience and many successful events to her credit.
BUDGET
The anticipated expenditures for the entire series are $4,500. Logan City Parks and Recreation is offering us $3,000 so we would need approximately $1,500 from ICON Fitness as well as a $500 gift card to be given as a grand prize during our last concert.
CONCLUSION
We feel that the partnership of Logan City Parks and Recreation and ICON Fitness would be mutually beneficial and after reading our proposal we hope you agree.
For more information please feel free to contact our Program Director, Elise Frederickson at 888-888-8888.
Monday, April 19, 2010
Sunday, April 18, 2010
Draft Presentation Outline
Logan Clifford
Elise Frederickson
Tyler Newbold
Cami Stephenson
PRESENTATION OUTLINE
We, the Logan City Parks and Recreation department, propose a concert series beginning in September and running through October 2010. The concerts will take place in Willow Park every Friday at 7 pm.
We propose a partnership with ICON Fitness in this concert series. ICON Fitness has a history of sponsoring and supporting many local organizations such as: Utah State University, Sky View High School, Logan High School, Mountain Crest High School, Utah Festival Opera and the Cache County Center for the Arts. In exchange for ICON Fitness’ financial support, the Logan City Parks and Recreation department will place their logo on the Fall Jamzz banners, flyers and when the concerts are announced, they will be announced as: “ICON Fitness in conjunction with Logan City would like to present Fall Jamzz.”
Fall Jamzz will feature bands from Cache Valley and be a free series. The concerts will be open to the public, but will feature bands that cater to high school and college students. The series will be outdoors at Willow Park beginning Sept. 3 and running through Oct. 8.
When figuring the budget, we have taken in to account: flyers/posters $250, newspaper ads $500, Radio Ads $500, Website Design $100. We will be able to use the park space for free. The bands will bring their own equipment and instruments, but we will have a stage and stage crew. Refreshments will be provided by local restaurants for free in exchange for publicity.
Thank you for allowing us to take some of your time today. We look forward to your decision.
Elise Frederickson
Tyler Newbold
Cami Stephenson
PRESENTATION OUTLINE
We, the Logan City Parks and Recreation department, propose a concert series beginning in September and running through October 2010. The concerts will take place in Willow Park every Friday at 7 pm.
We propose a partnership with ICON Fitness in this concert series. ICON Fitness has a history of sponsoring and supporting many local organizations such as: Utah State University, Sky View High School, Logan High School, Mountain Crest High School, Utah Festival Opera and the Cache County Center for the Arts. In exchange for ICON Fitness’ financial support, the Logan City Parks and Recreation department will place their logo on the Fall Jamzz banners, flyers and when the concerts are announced, they will be announced as: “ICON Fitness in conjunction with Logan City would like to present Fall Jamzz.”
Fall Jamzz will feature bands from Cache Valley and be a free series. The concerts will be open to the public, but will feature bands that cater to high school and college students. The series will be outdoors at Willow Park beginning Sept. 3 and running through Oct. 8.
When figuring the budget, we have taken in to account: flyers/posters $250, newspaper ads $500, Radio Ads $500, Website Design $100. We will be able to use the park space for free. The bands will bring their own equipment and instruments, but we will have a stage and stage crew. Refreshments will be provided by local restaurants for free in exchange for publicity.
Thank you for allowing us to take some of your time today. We look forward to your decision.
Online Reputation
To: Cameron Cutler
From: Cami Stephenson
Re: Your Online Reputation
I have searched you online, and following are my findings.
According to your Facebook page, I found that your current residence is Logan, Utah. Your date of birth is April 17, 1987. You are married to Haley Wilson Cutler. You are a member of the Church of Jesus Christ of Latter-day Saints. You attend Utah State, and your projected to graduate in 2010. You also attended Logan High and graduated in 2005. I also discovered that you are self-employed and you co-own Cutler Carpet Cleaning. You have co-owned that company from July 2008 to the present. You co-own the company with your older brother. I learned that your father’s name is Clark Cutler, and that your personal blog is camandhaleycutler.blogspot.com.
According to your personal blog, I learned that you and your wife met in high school. I also learned that you married on October 16, 2008. Your major is public relations and your wife’s major is professional and technical writing. I also learned that you and your wife love quoting movies and the office. Also, your wife is pregnant.
According to your class blog, you are majoring in public relations and getting your minor in marketing. You have been on Blogger since August 2009. I found out that you plan on attending law school somewhere in the Western United States. I also learned that as your future career you would like to be in sports management or be a player agent or representative for a sports team. I also learned that you are interested in: sports, classic novels and leadership books, tv and movies, golfing, eating out, family and babysitting your nieces and nephews. Your favorite movies are: Amazing Grace, Cinderella Man, Sword in the Stone, Lord of the Rings, Anchorman, Billy Madison, Oceans 11, 12 and 13, the Bourne series, The Rookie and the Greatest Game Ever Played. Your favorite singers/bands are: Coldplay, Jack Johnson, Snow Patrol, Lifehouse and Collective Soul. Your favorite books are: To Kill a Mockingbird, Seven Habits of Highly Effective People and Tuesdays with Morrie.
This was all the information I was able to find on you. I hope this is helpful to you in realizing what potential employers and even total strangers can find out about you before they meet you.
Sincerely,
Cami Stephenson
From: Cami Stephenson
Re: Your Online Reputation
I have searched you online, and following are my findings.
According to your Facebook page, I found that your current residence is Logan, Utah. Your date of birth is April 17, 1987. You are married to Haley Wilson Cutler. You are a member of the Church of Jesus Christ of Latter-day Saints. You attend Utah State, and your projected to graduate in 2010. You also attended Logan High and graduated in 2005. I also discovered that you are self-employed and you co-own Cutler Carpet Cleaning. You have co-owned that company from July 2008 to the present. You co-own the company with your older brother. I learned that your father’s name is Clark Cutler, and that your personal blog is camandhaleycutler.blogspot.com.
According to your personal blog, I learned that you and your wife met in high school. I also learned that you married on October 16, 2008. Your major is public relations and your wife’s major is professional and technical writing. I also learned that you and your wife love quoting movies and the office. Also, your wife is pregnant.
According to your class blog, you are majoring in public relations and getting your minor in marketing. You have been on Blogger since August 2009. I found out that you plan on attending law school somewhere in the Western United States. I also learned that as your future career you would like to be in sports management or be a player agent or representative for a sports team. I also learned that you are interested in: sports, classic novels and leadership books, tv and movies, golfing, eating out, family and babysitting your nieces and nephews. Your favorite movies are: Amazing Grace, Cinderella Man, Sword in the Stone, Lord of the Rings, Anchorman, Billy Madison, Oceans 11, 12 and 13, the Bourne series, The Rookie and the Greatest Game Ever Played. Your favorite singers/bands are: Coldplay, Jack Johnson, Snow Patrol, Lifehouse and Collective Soul. Your favorite books are: To Kill a Mockingbird, Seven Habits of Highly Effective People and Tuesdays with Morrie.
This was all the information I was able to find on you. I hope this is helpful to you in realizing what potential employers and even total strangers can find out about you before they meet you.
Sincerely,
Cami Stephenson
Tuesday, April 13, 2010
Draft Proposal
April 13, 2010
Colleen Logan, VP Marketing
ICON Fitness
1500 S. 1000 W.
Logan, UT 84321
Dear Colleen Logan:
We represent the Logan City Parks & Recreation department. This coming fall, we would like to host a series of outdoor concerts at Willow Park. ICON Fitness is a well-respected, well-established corporation in Cache Valley and we would appreciate your support. Enclosed you will find a detailed description of the scheduled concerts along with a budget and information on our department.
ICON Fitness is a well-respected, well-established and generous contributor to organizations throughout Cache Valley and we believe that the event described herein will help further the ICON reputation as a cornerstone contributor to the community.
Historically ICON has seen success contributing to organizations such as: Utah State University, Mt. Logan Middle School, Logan High School, Sky View High School and the Cache Valley Center for the Arts. We feel that concert series presented by Logan City Parks & Recreation will help promote not only ICON Fitness, but the organizations ICON supports and sponsors as well.
Our venues will be full of college students, and although we may not help directly in sales, we will be able to spread the word about ICON and its mission. Our concerts would offer a very public forum for ICON to expand its potential customer base.
Logan City Parks and Recreation has a long history of event promotion and hosting, but also of giving back to the community and serving “the leisure and recreational needs of the community. We believe in creating quality life-long experiences for men, women and children.” Logan City Parks and Recreation hosts a team of event planners, public relations professionals and community contributors who bring originality, vitality and experience to their respective positions. This team is overseen by a Director with many years of experience and many successful events to her credit.
The anticipated expenditures for the entire series are $4,500. Logan City Parks and Recreation is offering us $3,000 so we would need approximately $1,500 from ICON Fitness.
We feel that the partnership of Logan City Parks and Recreation and ICON Fitness would be mutually beneficial and after reading our proposal we hope you agree. For more information please feel free to contact our Program Director, Elise Frederickson at 888-888-8888.
Sincerely,
LOGAN CITY PARKS AND RECREATION
Russ Akina, Director
RA/cjs
Colleen Logan, VP Marketing
ICON Fitness
1500 S. 1000 W.
Logan, UT 84321
Dear Colleen Logan:
We represent the Logan City Parks & Recreation department. This coming fall, we would like to host a series of outdoor concerts at Willow Park. ICON Fitness is a well-respected, well-established corporation in Cache Valley and we would appreciate your support. Enclosed you will find a detailed description of the scheduled concerts along with a budget and information on our department.
ICON Fitness is a well-respected, well-established and generous contributor to organizations throughout Cache Valley and we believe that the event described herein will help further the ICON reputation as a cornerstone contributor to the community.
Historically ICON has seen success contributing to organizations such as: Utah State University, Mt. Logan Middle School, Logan High School, Sky View High School and the Cache Valley Center for the Arts. We feel that concert series presented by Logan City Parks & Recreation will help promote not only ICON Fitness, but the organizations ICON supports and sponsors as well.
Our venues will be full of college students, and although we may not help directly in sales, we will be able to spread the word about ICON and its mission. Our concerts would offer a very public forum for ICON to expand its potential customer base.
Logan City Parks and Recreation has a long history of event promotion and hosting, but also of giving back to the community and serving “the leisure and recreational needs of the community. We believe in creating quality life-long experiences for men, women and children.” Logan City Parks and Recreation hosts a team of event planners, public relations professionals and community contributors who bring originality, vitality and experience to their respective positions. This team is overseen by a Director with many years of experience and many successful events to her credit.
The anticipated expenditures for the entire series are $4,500. Logan City Parks and Recreation is offering us $3,000 so we would need approximately $1,500 from ICON Fitness.
We feel that the partnership of Logan City Parks and Recreation and ICON Fitness would be mutually beneficial and after reading our proposal we hope you agree. For more information please feel free to contact our Program Director, Elise Frederickson at 888-888-8888.
Sincerely,
LOGAN CITY PARKS AND RECREATION
Russ Akina, Director
RA/cjs
Thursday, April 1, 2010
PhotoShop2
AFTER
1. Copied layer
2. Adjusted levels
3. Applied artistic blur
4. Erased
5. Cropped picture
Wednesday, March 31, 2010
Tuesday, March 16, 2010
Final Press Release 4: Announcement
FOR IMMEDIATE RELEASE
March 16, 2010
Contact Information:
Crossroads Fitness
Hoyt Stephenson, Co-owner
9425 S 700 E
Sandy, UT 84070 -3459
(801) 495-2100
Get Healthy for Less
Affordable Health Club Opens New Franchise in Sandy
Sandy, Utah - Crossroads Fitness, a local health club chain, has opened a new franchise in Sandy, Utah. The club offers low-priced, contract-free memberships. The grand opening was Thursday, Feb. 25, 2010.
Crossroads goal is to bring a quality fitness experience to members for less. The club co-owner, Hoyt Stephenson, said that, "we strive to provide well-equipped, friendly gyms at an affordable price. We encourage fitness for everyone." A membership at Crossroads is ten dollars a month. Members do not have to sign a contract; Stephenson says that the lack of a contract gives members more flexibility.
Crossroads also employs personal trainers. For an additional fee, members can have one-on-one attention from a certified trainer. This extra attention allows members to have personalized workouts, and helps them achieve their fitness goals faster.
The gym caters to beginners and advanced exercisers alike. The low prices and lack of contract make fitness more easily accessible to a larger demographic.
Crossroads Fitness is a Utah health club chain with two currently-functioning clubs. The club in Sandy is located at 9425 S. 700 E., Sandy, Utah, and the Layton location is at 70 S. Fairfield Road, Layton, Utah. The Layton location opened in January 2009. The chain's founder and co-owner, Bill Smith, has worked in the fitness industry for 35 years, and co-owner Hoyt Stephenson has been in the fitness industry for 25 years.
For more information please contact the Crossroads Fitness Communicators Director, Cami Stephenson, at 111-111-1111 or online at cami@crfitness.com.
-END-
March 16, 2010
Contact Information:
Crossroads Fitness
Hoyt Stephenson, Co-owner
9425 S 700 E
Sandy, UT 84070 -3459
(801) 495-2100
Get Healthy for Less
Affordable Health Club Opens New Franchise in Sandy
Sandy, Utah - Crossroads Fitness, a local health club chain, has opened a new franchise in Sandy, Utah. The club offers low-priced, contract-free memberships. The grand opening was Thursday, Feb. 25, 2010.
Crossroads goal is to bring a quality fitness experience to members for less. The club co-owner, Hoyt Stephenson, said that, "we strive to provide well-equipped, friendly gyms at an affordable price. We encourage fitness for everyone." A membership at Crossroads is ten dollars a month. Members do not have to sign a contract; Stephenson says that the lack of a contract gives members more flexibility.
Crossroads also employs personal trainers. For an additional fee, members can have one-on-one attention from a certified trainer. This extra attention allows members to have personalized workouts, and helps them achieve their fitness goals faster.
The gym caters to beginners and advanced exercisers alike. The low prices and lack of contract make fitness more easily accessible to a larger demographic.
Crossroads Fitness is a Utah health club chain with two currently-functioning clubs. The club in Sandy is located at 9425 S. 700 E., Sandy, Utah, and the Layton location is at 70 S. Fairfield Road, Layton, Utah. The Layton location opened in January 2009. The chain's founder and co-owner, Bill Smith, has worked in the fitness industry for 35 years, and co-owner Hoyt Stephenson has been in the fitness industry for 25 years.
For more information please contact the Crossroads Fitness Communicators Director, Cami Stephenson, at 111-111-1111 or online at cami@crfitness.com.
-END-
Sunday, March 7, 2010
Final Media Pitch
March 7, 2010
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Dear Kim Burgess:
Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about; passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
I feel like a story on the CVAIA would be well-received in the Herald Journal. In today's uncertain economic climate, I think that giving readers access to financial educational information is a responsible choice for the Herald Journal, which is a trusted outlet for many Cache Valley citizens.
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
I hope that you will find this information about the CVAIA benefical, and a worthwhile story for the Herald Journal. For more information, please give me a call at 888-888-8888 or by email at cami@cvaia.com.
-END-
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Dear Kim Burgess:
Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about; passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
I feel like a story on the CVAIA would be well-received in the Herald Journal. In today's uncertain economic climate, I think that giving readers access to financial educational information is a responsible choice for the Herald Journal, which is a trusted outlet for many Cache Valley citizens.
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
I hope that you will find this information about the CVAIA benefical, and a worthwhile story for the Herald Journal. For more information, please give me a call at 888-888-8888 or by email at cami@cvaia.com.
-END-
Thursday, March 4, 2010
Wednesday, March 3, 2010
Draft Press Release 4: Announcement
FOR IMMEDIATE RELEASE
March 3, 2010
Contact Information:
Crossroads Fitness
Hoyt Stephenson, Co-owner
9425 S 700 E
Sandy, UT 84070 -3459
(801) 495-2100
Get Healthy for Less
Affordable Health Club Opens New Franchise in Sandy
Sandy, Utah - Crossroads Fitness, a local health club chain, has opened a new franchise in Sandy, Utah. The grand opening was Thursday, Feb. 25, 2010.
Crossroads goal is to bring a quality fitness experience to members for less. The club co-owner, Hoyt Stephenson, said that, "we strive to provide well-equipped, friendly gyms at an affordable price. We encourage fitness for everyone." A membership at Crossroads is ten dollars a month. Members do not have to sign a contract; Stephenson says that the lack of a contract gives members more flexibility.
Crossroads also employs personal trainers. For an additional fee, members can have one-on-one attention from a certified trainer. This extra attention allows members to have personalized workouts, and helps them achieve their fitness goals.
The gym caters to beginners and advanced exercisers alike. The low prices and lack of contract make fitness more easily accessible to a larger demographic.
Crossroads Fitness is a Utah health club chain with two currently-functioning clubs. The club in Sandy is located at 9425 S. 700 E., Sandy, Utah, and the Layton location is at 70 S. Fairfield Road, Layton, Utah. The Layton location opened in January 2009. The chain's founder and co-owner, Bill Smith, has worked in the fitness industry for 35 years, and co-owner Hoyt Stephenson has been in the fitness industry for 25 years.
For more information please contact the Crossroads Fitness Communicators Director, Cami Stephenson, at 111-111-1111 or online at cami@crfitness.com.
-END-
March 3, 2010
Contact Information:
Crossroads Fitness
Hoyt Stephenson, Co-owner
9425 S 700 E
Sandy, UT 84070 -3459
(801) 495-2100
Get Healthy for Less
Affordable Health Club Opens New Franchise in Sandy
Sandy, Utah - Crossroads Fitness, a local health club chain, has opened a new franchise in Sandy, Utah. The grand opening was Thursday, Feb. 25, 2010.
Crossroads goal is to bring a quality fitness experience to members for less. The club co-owner, Hoyt Stephenson, said that, "we strive to provide well-equipped, friendly gyms at an affordable price. We encourage fitness for everyone." A membership at Crossroads is ten dollars a month. Members do not have to sign a contract; Stephenson says that the lack of a contract gives members more flexibility.
Crossroads also employs personal trainers. For an additional fee, members can have one-on-one attention from a certified trainer. This extra attention allows members to have personalized workouts, and helps them achieve their fitness goals.
The gym caters to beginners and advanced exercisers alike. The low prices and lack of contract make fitness more easily accessible to a larger demographic.
Crossroads Fitness is a Utah health club chain with two currently-functioning clubs. The club in Sandy is located at 9425 S. 700 E., Sandy, Utah, and the Layton location is at 70 S. Fairfield Road, Layton, Utah. The Layton location opened in January 2009. The chain's founder and co-owner, Bill Smith, has worked in the fitness industry for 35 years, and co-owner Hoyt Stephenson has been in the fitness industry for 25 years.
For more information please contact the Crossroads Fitness Communicators Director, Cami Stephenson, at 111-111-1111 or online at cami@crfitness.com.
-END-
Tuesday, March 2, 2010
Financial Independence is Possible: Draft
March 2, 2010
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Dear Kim Burgess:
Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about. Passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, decided to start a local chapter of the organization after becoming fed up with people coming to him for financial advice and not listening, or constantly complaining about their jobs. Parker said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
I feel like a story on the CVAIA would be well-received in the Herald Journal. In today's uncertain economic climate, I think that giving readers access to financial educational information is a responsible choice for the Herald Journal, which is a trusted outlet for many Cache Valley citizens.
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
I hope that you will find this information about the CVAIA benefical, and a worthwhile story for the Herald Journal. For more information, please give me a call at 888-888-8888 or by email at cami@cvaia.com.
-END-
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Dear Kim Burgess:
Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about. Passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, decided to start a local chapter of the organization after becoming fed up with people coming to him for financial advice and not listening, or constantly complaining about their jobs. Parker said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
I feel like a story on the CVAIA would be well-received in the Herald Journal. In today's uncertain economic climate, I think that giving readers access to financial educational information is a responsible choice for the Herald Journal, which is a trusted outlet for many Cache Valley citizens.
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
I hope that you will find this information about the CVAIA benefical, and a worthwhile story for the Herald Journal. For more information, please give me a call at 888-888-8888 or by email at cami@cvaia.com.
-END-
Sunday, February 21, 2010
Final Press Release 3: Cause Promotion
FOR IMMEDIATE RELEASE
February 16, 2010
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Logan, UTAH -Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. The idea was championed by the author Ayn Rand in her novel "Atlas Shrugged" and has continued to be championed by current authors such as Robert Kiyosaki in his book, "Rich Dad Poor Dad." Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about. Passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, decided to start a local chapter of the organization after becoming fed up with people coming to him for financial advice and not listening, or constantly complaining about their jobs. Parker said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
For more information contact the Cami Stephenson, CVAIA communications director at cami@cvaia.com or 888-888-8888.
-END-
February 16, 2010
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Logan, UTAH -Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. The idea was championed by the author Ayn Rand in her novel "Atlas Shrugged" and has continued to be championed by current authors such as Robert Kiyosaki in his book, "Rich Dad Poor Dad." Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about. Passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, decided to start a local chapter of the organization after becoming fed up with people coming to him for financial advice and not listening, or constantly complaining about their jobs. Parker said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
For more information contact the Cami Stephenson, CVAIA communications director at cami@cvaia.com or 888-888-8888.
-END-
Wednesday, February 17, 2010
Resumes
I feel that in the age of social media, resumes are becoming obsolete. However, the fact is many of today's employers are from the "old school" and they are comfortable with papers and forms. I think even though resumes are not the future of job interviews, people entering into the work force should be aware and capable of producing a professional and attention-grabbing resume.
In the article "How to Avoid Common Resume Mistakes," the first point is to focus on accomplishments rather than responsibilities. The idea that "anyone can do their job, but only a small percentage of the population can do their job well, wherever they go," is very true in today's workforce. In an ever-increasing competitive work environment, applicants need to distinguish themselves from the majority by showing areas in which they've excelled at previous jobs.
I also think that positioning your resume as a marketing document rather than a "get to know you" history is an excellent point. Although once in a job, employers want their employees to be individual and creative, during an interview employers are looking for professional and capable candidates. Applicants need to prove their ability to effectively communicate in speech and print.
In the article "How to Avoid Common Resume Mistakes," the first point is to focus on accomplishments rather than responsibilities. The idea that "anyone can do their job, but only a small percentage of the population can do their job well, wherever they go," is very true in today's workforce. In an ever-increasing competitive work environment, applicants need to distinguish themselves from the majority by showing areas in which they've excelled at previous jobs.
I also think that positioning your resume as a marketing document rather than a "get to know you" history is an excellent point. Although once in a job, employers want their employees to be individual and creative, during an interview employers are looking for professional and capable candidates. Applicants need to prove their ability to effectively communicate in speech and print.
Draft Press Release 3: Cause Promotion
FOR IMMEDIATE RELEASE
February 16, 2010
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about. Passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, decided to start a local chapter of the organization after becoming fed up with people coming to him for financial advice and not listening, or constantly complaining about their jobs. Parker said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
For more information contact the Cami Stephenson, communications director at cami@cvaia.com or 888-888-8888.
-END-
February 16, 2010
Contact Information:
Preston Parker
President & Founder, Cache Valley Area Investors Association
preston@cvaia.com
Financial Independence is Possible
Learn how to make your money work for you
Financial independence is possible through managing your earned and passive income. When your passive income is greater than your monthly expenses, you can achieve financial independence.
The idea behind financial independence is if you learn to manage your money, regardless if it is $25 or $25 million, you can have more opportunities and be happy. Financial independence divides money into 2 categories: earned income, a paycheck, and passive income, money that you don't think about. Passive income includes real estate, stocks, commodities, etc.
The Cache Valley Area Investors Association(CVAIA) is an organization that strives to educate members and help them achieve financial independence.Preston Parker, president and founder of the CVAIA, decided to start a local chapter of the organization after becoming fed up with people coming to him for financial advice and not listening, or constantly complaining about their jobs. Parker said, "financial independence allows you to not rely on your job for money. There are enough jobs in the United States that everyone could and should love what they do."
The CVAIA began in August 2007 and is open to people of all ages, economic backgrounds and investment knowledge. The organization meets every other Thursday in the Cache Valley Chamber of Commerce at 7 PM. There is no fee to become a member, and the organization can be found online at www.cvaia.com or facebook/cvaia.
For more information contact the Cami Stephenson, communications director at cami@cvaia.com or 888-888-8888.
-END-
Monday, February 15, 2010
Final Press Release 2: Image Management
FOR IMMEDIATE RELEASE
February 8, 2010
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet
566 Burger Way
Gary, Indiana 46410
888-888-8888
Burger Planet, a Healthy Place to Eat
Burger Planet is launching a new line of healthier food
Gary, Ind. - Burger Planet, long-known for it's burgers, fries, and soda, is adding healthier choices to the menu. James E. Muellenbach III,CEO of Burger Plant, said these additions to the menu come because, "Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many." Burger Planet wants customers to be able to enjoy food and live healthier lives.
In conjunction with the new menu items and a focus on healthy lifestyles, Burger Planet is pleased to announce the collaboration of Jayne Petersen. Petersen is the health and fitness guru who helped TV personality Opal Whitcomb tone up and lose 75 pounds.
Petersen said working with Burger Fitness was an easy choice because, "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." Petersen stresses that the key to a healthy lifestyle is moderation, and that "women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
In addition to classic Burger Planet favorites, customers can now choose from a selection of gourmet salads, an assortment of fruit packages, and white meat chicken breasts wrapped in lettuce. Each of these new choices is under 300 calories per serving.
Burger Planet was founded in 1934 by James E. Muellenbach I and is headquartered in Gary, Ind. Today, Burger Planet has served over 52 billion customers and is an international chain with nearly 9,000 franchises in every US state and 17 countries.
For more information on Burger Planet please contact Cami Stephenson at 888-123-4567 or online at cami@burgerplanet.com.
-END-
February 8, 2010
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet
566 Burger Way
Gary, Indiana 46410
888-888-8888
Burger Planet, a Healthy Place to Eat
Burger Planet is launching a new line of healthier food
Gary, Ind. - Burger Planet, long-known for it's burgers, fries, and soda, is adding healthier choices to the menu. James E. Muellenbach III,CEO of Burger Plant, said these additions to the menu come because, "Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many." Burger Planet wants customers to be able to enjoy food and live healthier lives.
In conjunction with the new menu items and a focus on healthy lifestyles, Burger Planet is pleased to announce the collaboration of Jayne Petersen. Petersen is the health and fitness guru who helped TV personality Opal Whitcomb tone up and lose 75 pounds.
Petersen said working with Burger Fitness was an easy choice because, "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." Petersen stresses that the key to a healthy lifestyle is moderation, and that "women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
In addition to classic Burger Planet favorites, customers can now choose from a selection of gourmet salads, an assortment of fruit packages, and white meat chicken breasts wrapped in lettuce. Each of these new choices is under 300 calories per serving.
Burger Planet was founded in 1934 by James E. Muellenbach I and is headquartered in Gary, Ind. Today, Burger Planet has served over 52 billion customers and is an international chain with nearly 9,000 franchises in every US state and 17 countries.
For more information on Burger Planet please contact Cami Stephenson at 888-123-4567 or online at cami@burgerplanet.com.
-END-
Tuesday, February 9, 2010
Draft Press Release 2: Image Management
FOR IMMEDIATE RELEASE
February 8, 2010
Contact Information:
James E. Muellenbach III
CEO, Burger Planet
566 Burger Way
Gary, Indiana 46410
888-888-8888
Burger Planet, a Healthy Place to Eat
Burger Planet is launching a new line of healthier choices
Gary, Ind. - Burger Planet, long-known for it's burgers, fries, and soda, is adding healthier choices to the menu. James E. Muellenbach III,CEO of Burger Plant, said these additions to the menu come because, "Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many." Burger Planet wants customers to be able to enjoy food and live healthier lives.
In conjunction with the new menu items and a focus on healthy lifestyles, Burger Planet is pleased to announce the assistance of Jayne Petersen. Petersen is the health and fitness guru who helped TV personality Opal Whitcomb tone up and lose 75 pounds.
Petersen said working with Burger Fitness was an easy choice because, "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." Petersen stresses that the key to a healthy lifestyle is moderation, and that "women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
In addition to classic Burger Planet favorites, customers can now choose from a selection of gourmet salads, an assortment of fruit packages, and white meat chicken breasts wrapped in lettuce. Each of these new choices is under 300 calories per serving.
Burger Planet was founded in 1934 by James E. Muellenbach I and is headquartered in Gary, Ind. Today, Burger Planet has served over 52 billion customers and is an international chain with nearly 9,000 franchises in every US state and 17 countries.
For more information on Burger Planet please contact Cami Stephenson at 888-123-4567 or online at cami@burgerplanet.com.
-END-
February 8, 2010
Contact Information:
James E. Muellenbach III
CEO, Burger Planet
566 Burger Way
Gary, Indiana 46410
888-888-8888
Burger Planet, a Healthy Place to Eat
Burger Planet is launching a new line of healthier choices
Gary, Ind. - Burger Planet, long-known for it's burgers, fries, and soda, is adding healthier choices to the menu. James E. Muellenbach III,CEO of Burger Plant, said these additions to the menu come because, "Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many." Burger Planet wants customers to be able to enjoy food and live healthier lives.
In conjunction with the new menu items and a focus on healthy lifestyles, Burger Planet is pleased to announce the assistance of Jayne Petersen. Petersen is the health and fitness guru who helped TV personality Opal Whitcomb tone up and lose 75 pounds.
Petersen said working with Burger Fitness was an easy choice because, "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." Petersen stresses that the key to a healthy lifestyle is moderation, and that "women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
In addition to classic Burger Planet favorites, customers can now choose from a selection of gourmet salads, an assortment of fruit packages, and white meat chicken breasts wrapped in lettuce. Each of these new choices is under 300 calories per serving.
Burger Planet was founded in 1934 by James E. Muellenbach I and is headquartered in Gary, Ind. Today, Burger Planet has served over 52 billion customers and is an international chain with nearly 9,000 franchises in every US state and 17 countries.
For more information on Burger Planet please contact Cami Stephenson at 888-123-4567 or online at cami@burgerplanet.com.
-END-
Tuesday, February 2, 2010
Press Release - Final Draft
FOR IMMEDIATE RELEASE
Jan. 27, 2010
Contact Information:
Preston Parker
President, Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley
An Outlet for Sharing and Discussing Social Media
The Social Media Club of Cache Valley is a group of professors, students, and community members with an interest in social media. According to the club’s president, Preston Parker, the club’s purpose is to “get people who are interested in social media together to share ideas, trade tips and socialize.”
The SMCCV holds meetings on the second Tuesday of every month. Every third month, these meetings are designated as "tweet ups" where members discuss the social networking site, Twitter. "Tweet ups" are held at local restaurants, and the club provides free drinks for members.
The SMCCV has between 40-60 members who actively participate in meetings, however, there are also fans on Facebook and followers on Twitter. New members are always welcome; to join go to http://www.smccv.net.
The Social Media Club of Cache Valley is a local branch of the international Social Media Club. The Social Media Club is headquartered in San Fransisco, Calif. with branches in the United States, parts of Europe, and Australia. The Cache Valley chapter was started in July 2009 with seven founding members. According to the club's Facebook page, the club's mission is "to become the voice of social media technology — whether it be for business or personal use — in the Cache Valley area (Logan, Utah area). We plan to expand social media literacy, provide educational opportunities and promote ethical social media standards within our community."
For more information please contact Cami Stephenson, Director of Media relations at 435-999-9999 or smccvmedia@smccv.org.
-END-
Jan. 27, 2010
Contact Information:
Preston Parker
President, Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley
An Outlet for Sharing and Discussing Social Media
The Social Media Club of Cache Valley is a group of professors, students, and community members with an interest in social media. According to the club’s president, Preston Parker, the club’s purpose is to “get people who are interested in social media together to share ideas, trade tips and socialize.”
The SMCCV holds meetings on the second Tuesday of every month. Every third month, these meetings are designated as "tweet ups" where members discuss the social networking site, Twitter. "Tweet ups" are held at local restaurants, and the club provides free drinks for members.
The SMCCV has between 40-60 members who actively participate in meetings, however, there are also fans on Facebook and followers on Twitter. New members are always welcome; to join go to http://www.smccv.net.
The Social Media Club of Cache Valley is a local branch of the international Social Media Club. The Social Media Club is headquartered in San Fransisco, Calif. with branches in the United States, parts of Europe, and Australia. The Cache Valley chapter was started in July 2009 with seven founding members. According to the club's Facebook page, the club's mission is "to become the voice of social media technology — whether it be for business or personal use — in the Cache Valley area (Logan, Utah area). We plan to expand social media literacy, provide educational opportunities and promote ethical social media standards within our community."
For more information please contact Cami Stephenson, Director of Media relations at 435-999-9999 or smccvmedia@smccv.org.
-END-
Wednesday, January 27, 2010
Remember the Human
In the age of social media, I fear we've forgotten how to communicate. It seems that we're always connected, but never truly interacting. I liked that the first rule of Netiquette is "to remember the human," because that is so essential to online communication. I feel like if you are typing things that you wouldn't say to someone's face, then you shouldn't be typing them.
I also liked the New Yorker cartoon about the dog. I feel like when you are communicating with people online, you should be very careful about what you share, because you can never be completely certain who you are talking to. Social media has created a great way to interact and associate with people all over the world, but it is also a way to hide who you truly are.
I also liked the New Yorker cartoon about the dog. I feel like when you are communicating with people online, you should be very careful about what you share, because you can never be completely certain who you are talking to. Social media has created a great way to interact and associate with people all over the world, but it is also a way to hide who you truly are.
Social Media Club Press Release
Jan. 27, 2010
Preston Parker
President, Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley
Cache Valley has a club to teach you all you’ve ever wanted to know about social media.
Have you wanted to fiddle on Facebook or tweet your thoughts on Twitter but simply don’t know how? There is an answer, the Social Media Club of Cache Valley (SMCCV). The club is a local chapter of the international Social Media Club.
According to the club’s president, Preston Parker, the club’s purpose is to “get people who are interested in social media together to share ideas, trade tips and socialize.” The club holds meetings on the second Tuesday of every month, with a “tweet up” every third month. A “tweet up” is a meeting specifically for discussing Twitter and is held at a local restaurant where the club provides free drinks. January’s “tweet up” was held at Café Sabor.
Preston Parker
President, Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley
Cache Valley has a club to teach you all you’ve ever wanted to know about social media.
Have you wanted to fiddle on Facebook or tweet your thoughts on Twitter but simply don’t know how? There is an answer, the Social Media Club of Cache Valley (SMCCV). The club is a local chapter of the international Social Media Club.
According to the club’s president, Preston Parker, the club’s purpose is to “get people who are interested in social media together to share ideas, trade tips and socialize.” The club holds meetings on the second Tuesday of every month, with a “tweet up” every third month. A “tweet up” is a meeting specifically for discussing Twitter and is held at a local restaurant where the club provides free drinks. January’s “tweet up” was held at Café Sabor.
Sunday, January 24, 2010
Dave Carroll vs United Airlines
As you may recall, last summer an obscure Canadian musician became an internet sensation after United Airlines "broke his Taylor guitar." That musician, Dave Carroll, recounted the ordeal on his website:
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3,500 guitar was severely damaged. They didn't deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say "no" to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.
(http://www.davecarrollmusic.com/)
This event is a prime example of the importance of public relations in the era of social media. Carroll outlined his attempts to receive reimbursement for the damage to his guitar and also the unacceptable customer service he received from United. Once his attempts to receive reimbursement were ignored, Carroll took his frustrations to YouTube . This proved to be a brilliant decision by Carroll and it earned him international notoriety.
According to an article in Rolling Stone magazine, after hearing about Carroll's unfortunate experience on United, other airlines offered Carroll free flights and a chance to experience their customer service. Also, Bob Taylor, of Taylor Guitars, offered guitars and props for Carroll's second video. Carroll was able to capitalize on the success of the videos and advance his career through nearly unlimited free publicity. This kind of large-scale PR could not have been possible in a pre-social media world.
United's big mistake, aside from damaging Carroll's guitar, was not realizing the impact of social networking sites, like YouTube, in today's society. Allowing Carroll's video to be released was a poor PR choice that ended up costing United a reported $180 million. When United finally responded to Carroll's video, they opted to use traditional media rather than new media.
Continuing with poor PR choices, United did not use the chance to respond to the allegations with solutions and policy changes, but rather, they sought to pay Carroll off and hope that the controversy would go away. United needed to realize that a major component of PR is customer service and that by ignoring Carroll, they were sending potential customers the message that they did not care about customer service.
Although United eventually offered to reimburse Carroll $1,200 for repairs to his guitar and $1,200 in flight vouchers, their gestures were too little too late. In today's fast-pace, socially networked blogosphere, hesitating for an instant allows negative press to generate and spread throughout the world. In PR it is understood that any press is good press, but United did not take the opportunity to take the negative press this situation generated and use it to their advantage. Rather than addressing the issue outright and offer solutions and new policies, they allowed the negative press to fester in the minds and posts of bloggers worldwide and tarnish their reputation.
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3,500 guitar was severely damaged. They didn't deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say "no" to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.
(http://www.davecarrollmusic.com/)
This event is a prime example of the importance of public relations in the era of social media. Carroll outlined his attempts to receive reimbursement for the damage to his guitar and also the unacceptable customer service he received from United. Once his attempts to receive reimbursement were ignored, Carroll took his frustrations to YouTube . This proved to be a brilliant decision by Carroll and it earned him international notoriety.
According to an article in Rolling Stone magazine, after hearing about Carroll's unfortunate experience on United, other airlines offered Carroll free flights and a chance to experience their customer service. Also, Bob Taylor, of Taylor Guitars, offered guitars and props for Carroll's second video. Carroll was able to capitalize on the success of the videos and advance his career through nearly unlimited free publicity. This kind of large-scale PR could not have been possible in a pre-social media world.
United's big mistake, aside from damaging Carroll's guitar, was not realizing the impact of social networking sites, like YouTube, in today's society. Allowing Carroll's video to be released was a poor PR choice that ended up costing United a reported $180 million. When United finally responded to Carroll's video, they opted to use traditional media rather than new media.
Continuing with poor PR choices, United did not use the chance to respond to the allegations with solutions and policy changes, but rather, they sought to pay Carroll off and hope that the controversy would go away. United needed to realize that a major component of PR is customer service and that by ignoring Carroll, they were sending potential customers the message that they did not care about customer service.
Although United eventually offered to reimburse Carroll $1,200 for repairs to his guitar and $1,200 in flight vouchers, their gestures were too little too late. In today's fast-pace, socially networked blogosphere, hesitating for an instant allows negative press to generate and spread throughout the world. In PR it is understood that any press is good press, but United did not take the opportunity to take the negative press this situation generated and use it to their advantage. Rather than addressing the issue outright and offer solutions and new policies, they allowed the negative press to fester in the minds and posts of bloggers worldwide and tarnish their reputation.
Tuesday, January 19, 2010
Letter to my Cousin
Dear Kerstin,
I hope that this letter finds you in good health and spirits. Are you enjoying your college experience? I am still attending Utah State University and I am majoring in journalism and communications with an emphasis in public relations. You may be surprised to hear that public relations is my area of study, mainly because I have told you that I am set on attending law school. Public relations is, however, a good stepping stone to my law career.
As you know, I want to study media and entertainment law. In order to be successful in that career, I need to be able to communicate. The classes that I am taking in my public relations program teach me how to communicate effectively. Public relations is essentially unpaid advertising for a product, company, person or issue. A public relations representative strives to create and promote a positive image for their employer and foster good relationships with clients, constituents, consumers, etc. My public relations classes also teach me how to gather and utilize research; this is a skill that will be beneficial to me in my career.
I hope this insight into my scholastic endeavors was interesting to you. Good luck in your studies.
Love,
Cami
I hope that this letter finds you in good health and spirits. Are you enjoying your college experience? I am still attending Utah State University and I am majoring in journalism and communications with an emphasis in public relations. You may be surprised to hear that public relations is my area of study, mainly because I have told you that I am set on attending law school. Public relations is, however, a good stepping stone to my law career.
As you know, I want to study media and entertainment law. In order to be successful in that career, I need to be able to communicate. The classes that I am taking in my public relations program teach me how to communicate effectively. Public relations is essentially unpaid advertising for a product, company, person or issue. A public relations representative strives to create and promote a positive image for their employer and foster good relationships with clients, constituents, consumers, etc. My public relations classes also teach me how to gather and utilize research; this is a skill that will be beneficial to me in my career.
I hope this insight into my scholastic endeavors was interesting to you. Good luck in your studies.
Love,
Cami
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