FINAL Prospectus Letter

April 19, 2010

TO: Colleen Logan, VP Marketing
ICON Fitness
1500 S. 1000 W.
Logan, UT 84321

FROM: Logan City Parks and Recreation
Elise Frederickson, Program Director
290 N. 100 W.
Logan, UT 84321

We represent the Logan City Parks & Recreation department. This coming fall, we would like to host a series of outdoor concerts at Willow Park. ICON Fitness is a reputable corporation in Cache Valley and we would appreciate your support. Enclosed you will find a detailed description of the scheduled concerts along with a budget and information on our department.

EXECUTIVE SUMMARY

ICON Fitness is a well-respected, well-established and generous contributor to organizations throughout Cache Valley and we believe that the event described herein will help further the ICON reputation as a cornerstone contributor to the community.

Historically ICON has seen success contributing to organizations such as: Utah State University, Mt. Logan Middle School, Logan High School, Sky View High School and the Cache Valley Center for the Arts. We feel that concert series presented by Logan City Parks & Recreation will help promote not only ICON Fitness, but the organizations ICON supports and sponsors as well.

SPONSOR APPEAL

Our venues will be full of college students, and although we may not help directly in sales, we will be able to spread the word about ICON and its mission. Our concerts would offer a very public forum for ICON to expand its potential customer base.

OPPORTUNITY

ICON Fitness depends on a diverse client base. By supporting Fall Jamzz, ICON will be able to reach future customers. Although sponsoring our event may not boost your sales immediately, you will be influencing future customers and putting ICON Fitness in the front of their minds when the time comes to purchase exercise equipment.

EXCHANGE

Logan City Parks and Recreation would need a $1500 sponsorship from ICON Fitness. In addition, we would like to enter audience members from every concert into a drawing, to be announced at the final concert. The grand prize would be a $500 gift card ICON Fitness.

In exchange for sponsoring Fall Jamzz, ICON Fitness' logo will be prominently placed on all fliers, brochures and banners. Also, in all our radio and TV ads, ICON will be announced as the sponsor of the event, and at the beginning of every concert ICON will be recognized again.

CAPABILITIES

Logan City Parks and Recreation has a long history of event promotion and hosting, but also of giving back to the community and serving “the leisure and recreational needs of the community. We believe in creating quality life-long experiences for men, women and children.” Logan City Parks and Recreation hosts a team of event planners, public relations professionals and community contributors who bring originality, vitality and experience to their respective positions. This team is overseen by a Director with many years of experience and many successful events to her credit.

BUDGET

The anticipated expenditures for the entire series are $4,500. Logan City Parks and Recreation is offering us $3,000 so we would need approximately $1,500 from ICON Fitness as well as a $500 gift card to be given as a grand prize during our last concert.

CONCLUSION

We feel that the partnership of Logan City Parks and Recreation and ICON Fitness would be mutually beneficial and after reading our proposal we hope you agree.

For more information please feel free to contact our Program Director, Elise Frederickson at 888-888-8888.