April 13, 2010
Colleen Logan, VP Marketing
ICON Fitness
1500 S. 1000 W.
Logan, UT 84321
Dear Colleen Logan:
We represent the Logan City Parks & Recreation department. This coming fall, we would like to host a series of outdoor concerts at Willow Park. ICON Fitness is a well-respected, well-established corporation in Cache Valley and we would appreciate your support. Enclosed you will find a detailed description of the scheduled concerts along with a budget and information on our department.
ICON Fitness is a well-respected, well-established and generous contributor to organizations throughout Cache Valley and we believe that the event described herein will help further the ICON reputation as a cornerstone contributor to the community.
Historically ICON has seen success contributing to organizations such as: Utah State University, Mt. Logan Middle School, Logan High School, Sky View High School and the Cache Valley Center for the Arts. We feel that concert series presented by Logan City Parks & Recreation will help promote not only ICON Fitness, but the organizations ICON supports and sponsors as well.
Our venues will be full of college students, and although we may not help directly in sales, we will be able to spread the word about ICON and its mission. Our concerts would offer a very public forum for ICON to expand its potential customer base.
Logan City Parks and Recreation has a long history of event promotion and hosting, but also of giving back to the community and serving “the leisure and recreational needs of the community. We believe in creating quality life-long experiences for men, women and children.” Logan City Parks and Recreation hosts a team of event planners, public relations professionals and community contributors who bring originality, vitality and experience to their respective positions. This team is overseen by a Director with many years of experience and many successful events to her credit.
The anticipated expenditures for the entire series are $4,500. Logan City Parks and Recreation is offering us $3,000 so we would need approximately $1,500 from ICON Fitness.
We feel that the partnership of Logan City Parks and Recreation and ICON Fitness would be mutually beneficial and after reading our proposal we hope you agree. For more information please feel free to contact our Program Director, Elise Frederickson at 888-888-8888.
Sincerely,
LOGAN CITY PARKS AND RECREATION
Russ Akina, Director
RA/cjs
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I like your proposal, but I think that you should get straight to the point. You don't want your investors to have to read a lot to get to the point your trying to convey. I would also remove the first sentence because chances are they already know who your are. Good job overall though.
ReplyDeleteThis looks good! The overall tone is very professional although it might be slightly too wordy. The meat of the proposal is fantastic though.
ReplyDeleteThis proposal was written well. I think you should elaborate on how ICON Fitness will benefit from the exchange with the Logan City Parks & Recreation department.
ReplyDeleteI agree with Dexter brainstorm and think of some specific ways this partnership may help Icon. Showing specific examples from Icon's past partnerships is excellent it looks like you've done some good research already. The only thing I would look at changing is the phrase well-respected and well-established. It is used twice in the first two paragraphs maybe consider a different way of writing the same thing. This all looks really good though!
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